ESNA 2018 | November 6-8, 2018 (Expo November 7-8)in Pasadena, California

The ROI of Attending Energy Storage North America

Posted April 10, 2017 by Zoe Fishman
How do you determine the ROI of your ESNA conference pass -- not to mention the travel, hotel and time away from other work? What’s the best way to communicate the value of attending ESNA to your CEO or CFO? And for our attendees who are small business owners, students or researchers traveling on their own dime – how do you justify the cost?
 
We know that there’s an abundance of information available online, often for free, that you can tap into without leaving your desk. Our media partner Utility Dive is just one example of an intelligent news source with up-to-date stories about energy storage, DERs, renewable energy and the electric grid.
 
However, we’re big believers in the power of face-to-face conversations to cement connections that lead to new ventures, break down barriers and come up with truly innovative market and policy solutions. Sometimes, the advantage you get from being in the room can’t be boiled down to the sessions you participated in or the number of business cards you collected. Instead, the ROI comes through gaining a pulse on what’s coming down the pipeline, making deep connections with potential partners and customers, and generating visibility for yourself and your company within the industry.
 
Here, we help you break down the return on investment from an ESNA Conference Pass:
  • The opportunity to shape markets. Our panels and workshops offer a forum for the most influential stakeholders in the industry to hash out solutions to the most important issues that affect the energy industry. One of ESNA’s key themes this year is opening up new markets, and our speakers will share updates on energy storage incentives and programs in place in Mexico, Canada, New York, Massachusetts and other regions.
  • Actionable learning from actual deployments. We want our attendees to take away concrete learning about project deployments, policy updates or new storage value streams, from each and every session. That’s why we focus on hand-selecting panelists and keynote speakers who can discuss storage projects that are already in the ground, or policies that they themselves have designed.
  • Staying on the cutting edge of storage applications, policies and technologies. Over 100 innovative companies exhibit at ESNA. Walking the expo floor, taking in what’s on display and meeting exhibitors is the best way to understand what’s coming down the pipeline. It’s also the best place to demonstrate to the industry at large where your company is exceling.
  • Meeting high-level executives, policymakers and utility decision-makers in person. As the storage industry’s largest event, ESNA is the best place to meet everyone important under one roof. Our attendees are decision-makers: 30% are CEOs, CFO, COOs or VPs – the people behind energy storage purchases or procurements.
  • Make deals with buyers and partners. ESNA brings in more buyers of storage than any other event. In 2016, over 120 utility employees attended, representing over 30 different utilities. The program is developed with the buyers in mind: utilities and C&I tracks help prospective customers understand the value of storage and how to get started implementing it.