What is suitcasing? Suitcasing is a parasitic business practice in which unethical companies will gain access to an event by obtaining some type of event credential (attendee badge, expo-only badge, etc.) and then solicit business in the aisles or other public spaces used for the conference.
Outboarding is defined by the International Association of Exhibitions and Events (IAEE) as the creation of a concurrent event that is related to an existing exhibition or event but that is not sanctioned by the organizer and which seeks to benefit from the audience the organizer attracts.
ESNA considers Outboarding to be unethical business conduct.
Our Exhibitors and event Sponsors invest significant financial and other precious resources in the planning and execution of their events. Their financial resources are at risk as are the business reputation and good will that are vital elements of a sponsor’s business success. ESNA works diligently to protect our exhibitors’ and sponsors’ investment in the event by taking a firm stance against outboarding. We encourage official exhibitors to host parties and special events to enhance ESNA before and after show hours, but these activities should never be functions that compete against those who are making an additional investment in their brand at ESNA. During show hours, it is strictly prohibited to conduct education inside of meeting rooms or to promote any activity that directly competes with ESNA. Sponsorship activation spaces within the confines of the ESNA space are opportunities to position brands and offer customers heightened experiences.
TO OUR SPONSORS, EXHIBITORS, PARTNERS AND ATTENDEES, we ask that you decline invitations that conflict with official ESNA activities and programming, and that you report violations to ESNA Show Management. Thank you for your support to ESNA and for your efforts to stop these damaging practices.
- ESNA Expo, LLC